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May 02, 2024
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2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]
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COMM 370 Advertising/PR Campaign Planning 3 Credit(s)
In this course, students will explore processes for developing a comprehensive integrated marketing communication (IMC) campaign, including research, planning, creative, media, and evaluation aspects. Students will construct and execute research plans and learn about the way the advertising/PR industry operates. Students will compile findings and recommendations into a final written plan and oral presentation that comprehensively outlines the integrated marketing campaign developed during the course.
Enrollment Requirements: Prerequisite: COMM 270
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