COMM 255 Visual Communication

3 Credit(s)

Since the widespread use of Gutenberg’s printing press, there has always been the cultural assumption that information is best communicated through written formats. But since the invention of computers and desktop publishing, the role of visual messages in the communication process has expanded. This course is an exploration into the idea that memorable visual messages with text have the greatest power to inform, educate, and persuade an individual. It aims to discover and explain why some images are remembered while most are not.