Apr 25, 2024  
2017-2018 Undergraduate Catalog 
    
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2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

CAPS 133 Branding Your Competitive Edge

3 Credit(s)

Increasingly, to achieve professional goals, individuals must develop a definitive and visible personal brand. Whether you’re striving to be an employee or a start-up employer, this course will teach you tips and strategies that help define, develop and market a personal brand that can help you reach your professional goals. This course helps you understand how your personal brand can be leveraged to help you enter and navigate the competitive business landscape. Discussions and presentations drive this highly interactive course. The course challenged your assumption regarding marketing while encouraging critical thinking and planning.