COMM 320 Social Influence and Compliance Gaining

3 Credit(s)

This course will examine research and theory on persuasion, compliance gaining, and social influence. Topics include message characteristics, credibility, compliance-gaining strategies, advertising, marketing, public health campaigns, decision-making, and motivational appeals. The course will also explore the applicability of research and theory to everyday practice.

Enrollment Requirements:
Prerequisite: COMM 100