May 13, 2024  
2018-2019 Undergraduate Catalog 
    
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2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

COMM 270 - Introduction to Strategic Communication

3 Credit(s) | Lecture | 
Course can be counted for credit once

Description:
This course presents an introduction to strategic communication. It focuses on the strategic communication industry (including advertising and public relations), ethics and regulation of the strategic communication industry, and the role of new media technologies in strategic communication.

Enrollment Requirements:
Prerequisite: COMM 100 

037766:1