Mar 29, 2024  
2018-2019 Graduate Catalog 
    
2018-2019 Graduate Catalog [ARCHIVED CATALOG]

MBAMKT 670 - Marketing Management


3 Credit(s)

Description:
This course focuses on the strategic decisions necessary to match organizational resources with market opportunities. Students learn to analyze market opportunities, to develop marketing plans and marketing mix strategies, and to manage implementation and control of the marketing plan.

Enrollment Requirements:
MBA AF 610 and Graduate degree student in Management

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