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May 09, 2024
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2018-2019 Graduate Catalog [ARCHIVED CATALOG]
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MBAMKT 672 - Services Marketing
3 Credit(s)
Description:
This course examines what differentiates services marketing from the marketing of products. Special attention is given to the unusually intricate coordination of planning and interaction that the marketing of services requires among the traditional management functions of marketing, operations, human resources, and finance.
Enrollment Requirements:
MBAMKT 670 and Graduate degree student in Management
021985:1
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