MKT 310 - Data Analysis for Marketing Management

3 Credit(s) | Lecture |
Course can be counted for credit once

Description:
Familiarizes students with data analysis techniques for marketing decision making. Emphasis is given to secondary data and secondary data processing. The course makes extensive use of computers and commercial software: word processing and graphics programs, spreadsheets, and statistical analysis packages containing data description, bivariate and multivariate models. It also emphasizes report writing and oral presentation skills.

Enrollment Requirements:
Prerequisites: MKT 301 and MSIS 111L (or approved subsitutes) and a minimum of 60 credits.

Pre- or corequisite: MATH 134 or MATH 135 or MATH 140 or MATH 141 or MATH 145 or MATH 146

Management students only

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