MKT 402 - Sales Management

3 Credit(s) | Lecture |
Course can be counted for credit once

Description:
Develops students’ understanding of and skills in managing the personal selling function. The course is divided into three parts: personal selling as part of the organization’s promotional marketing and corporate strategies; self-management and the selling process; and administrative and strategic decisions of the sales manager.

Enrollment Requirements:
Prerequisites: MKT 301 and a minimum of 60 credits

Management students only

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