MKT 405 - Web Page Marketing

3 Credit(s) | Lecture |
Course can be counted for credit once

Description:
In a short period of time, use of the Internet for marketing communications and commercial transactions has become commonplace among consumer product and service firms, business-to-business marketers, and nonprofit organizations. Use of the Internet for marketing purposes involves all basic marketing disciplines and adds the important elements of interactivity and tractability. It requires a user-level understanding of the technologies that make the Internet a communications medium and a transactional channel. This course provides the fundamental knowledge and marketing perspective required to successfully incorporate the Internet into the marketing activities of organizations of all types and sizes.

Enrollment Requirements:
Prerequisites: MKT 301 and a minimum of 60 credits

Management students only

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