MKT 408 - Consumer Behavior

3 Credit(s) | Lecture |
Course can be counted for credit once

Description:
The core of the discipline of Marketing is to understand and satisfy customer/consumer needs and wants. This course demonstrates what drives consumer buying behavior and how consumer psychology and social influences impact people’s conduct as buyers and users. It aims at developing skills in analyzing data pertinent to consumer behavior and, consequently, offers perspective on how marketers can better satisfy the consumers. The addition of this course represents an important subject area for students interested in the field of marketing,

Enrollment Requirements:
Prerequisites: MKT 301

Management students only

036692:1