MKT 465 - Entrepreneurship Sales & Marketing

3 Credit(s) | Lecture |
Course can be counted for credit once

Description:
Entrepreneurship Sales & Marketing is a course that will prepare you for an entry level sales and marketing position in a startup initiative as well as prepare you to launch your own sales & marketing initiative in your own startup. Live role play scenarios with experienced sales and marketing entrepreneurs will prepare you for the multiple areas of responsibilities and interactions within a startup organization as well as outward facing prospect and customer responsibilities and interactions that are required in a startup. You will be exposed to the overall process and tools that drive a sales/marketing organization in a startup. Students will also be provided preparation assistance and giving priority consideration to the internships offered through UMass Boston’s Student Entrepreneurship Program (StEP).

Enrollment Requirements:
Prerequisites: MKT 301 and a minimum of 60 credits

Management students only

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