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May 09, 2024
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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]
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COMM 320 - Social Influence and Compliance Gaining 3 Credit(s) | Lecture | Graded or pass/fail Course can be counted for credit once
Description: This course will examine research and theory on persuasion, compliance gaining, and social influence. Topics include message characteristics, credibility, compliance-gaining strategies, advertising, marketing, public health campaigns, decision-making, and motivational appeals. The course will also explore the applicability of research and theory to everyday practice.
Enrollment Requirements: Prerequisite: COMM 100
038177:1
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