Aug 08, 2022  
2019-2020 Undergraduate Catalog 
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

SL 302 - Sport Marketing and Sales

3 Credit(s) | Lecture | Graded or pass/fail
Course can be counted for credit once

The purpose of this course is to introduce students to the basic principles of sport marketing and equip them with the knowledge and skills necessary to be effective sport marketers. This introductory course will focus on the uniqueness of sport marketing, strategic marketing management, sport consumer behavior, data-based marketing and the role research in sport marketing, market segmentation, product and brand management, pricing strategies, promotions, sales, licensing, sponsorship, electronic media, public relations, legal aspects of sport marketing, evaluation methods in marketing, and the future directions of sport marketing.