MKT 407 - Services Marketing

3 Credit(s) | Lecture |
Course can be counted for credit once

Description:
Examines what differentiates services marketing from the marketing of products. Special attention is focused on the unusually intricate planning and interaction required among the traditional management functions of marketing, operations, human resources, and finance that characterize the marketing of services.

Enrollment Requirements:
Prerequisites: MKT 301 and a minimum of 60 credits

Management students only

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