MKT 425 - Sport Marketing & Sponsorship

3 Credit(s) | Lecture | Graded or pass/fail
Course can be counted for credit once

Description:
This course introduces principles and processes of sport marketing and sponsorship. Topics include sport market research, segmentation, product and fan development, pricing, licensing and merchandising, communication and distribution channels of sport product, sponsor relationship management, fundraising, and sponsorship evaluation.

Enrollment Requirements:
Prerequisites: MKT 301 and 60 credits

College of Management student

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