Apr 30, 2024  
2021-2022 Graduate Catalog 
    
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2021-2022 Graduate Catalog [ARCHIVED CATALOG]

MBAMKT 675 - Business to Business Marketing

3 Credit(s) |  |
Description:
This course examines the strategic and tactical issues of marketing business products and services. Special focus is laid on high technology and other areas in which markets are fragmenting, life cycles are accelerating, and pressures for cost containment are increasing while margins are decreasing.

Enrollment Requirements:
MBAMKT 670 and Graduate degree student in Management

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