Jan 25, 2025  
2019-2020 Undergraduate Catalog 
    
  Catalog Home
  Notices and Updates
  About the University
  Accreditation
  Trustees & Administrative Leadership
  Academic Calendar
  Academic Policies & Procedures
  Student Rights & Responsibilities
  General Education
  Colleges, Schools, & Departments
  Academic Programs
  Course Descriptions
  Admissions
  Costs & Financial Aid
  Academic Resources
  Contact Information
  Maps & Directions
HELP
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

SL 302 - Sport Marketing and Sales

3 Credit(s) | Lecture | Graded or pass/fail
Course can be counted for credit once

Description:
The purpose of this course is to introduce students to the basic principles of sport marketing and equip them with the knowledge and skills necessary to be effective sport marketers. This introductory course will focus on the uniqueness of sport marketing, strategic marketing management, sport consumer behavior, data-based marketing and the role research in sport marketing, market segmentation, product and brand management, pricing strategies, promotions, sales, licensing, sponsorship, electronic media, public relations, legal aspects of sport marketing, evaluation methods in marketing, and the future directions of sport marketing.

041434:1