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Dec 11, 2024
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2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]
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COMM 270 - Introduction to Strategic Communication
3 Credit(s) | Lecture | Graded or pass/fail
Course can be counted for credit once
Description:
This course presents an introduction to strategic communication. It focuses on the strategic communication industry (including advertising and public relations), ethics and regulation of the strategic communication industry, and the role of new media technologies in strategic communication.
037766:1
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