MBAMKT 670 - Marketing Management

3 Credit(s) | Lecture | Graded
Not repeatable for credit

Description:
This course focuses on the strategic decisions necessary to match organizational resources with market opportunities. Students learn to analyze market opportunities, to develop marketing plans and marketing mix strategies, and to manage implementation and control of the marketing plan.

Enrollment Requirements:
Pre-req = MBA AF 610 and Graduate degree student in Management

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