Apr 06, 2025

2021-2022 Undergraduate Catalog

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2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing Concentration

Department of Marketing

Program Declaration

Completion of a College of Management Concentration Declaration form.

Concentration Requirements

Completion of 15 credits from five courses including one required course and four electives.

Residency: No more than six credits applied toward the concentration may be from coursework transferred to UMass Boston.

Course Requirements

Required Course (3 Credits)

MKT 310 - Data Analysis for Marketing Management 3 Credit(s)

Electives (12 Credits)

Take four electives from the list below.

MGT 469 - Entrepreneurship Practicum to help launch your own startup 3 Credit(s)
MGT 470 - Entrepreneurship and Innovation in Organizations 3 Credit(s)
MKT 403 - Integrated Marketing Communication 3 Credit(s)
MKT 404 - Retailing in the Internet Age 3 Credit(s)
MKT 405 - Web Page Marketing 3 Credit(s)
MKT 407 - Services Marketing 3 Credit(s)
MKT 408 - Consumer Behavior 3 Credit(s)
MKT 409 - Customer Relationship Management 3 Credit(s)
MKT 425 - Sport Marketing & Sponsorship 3 Credit(s)
MKT 430 - International Marketing 3 Credit(s)
MKT 441 - Social Media & E-Services 3 Credit(s)
MKT 465 - Entrepreneurship Sales & Marketing 3 Credit(s)
MKT 478 - Special Topics in Marketing 3 Credit(s)
MKT 479 - Digital Marketing 3 Credit(s)
MKT 480 - Marketing Internship 3 Credit(s)