MBAMKT 669 Social and Nonprofit Marketing: Promoting Health, the Environment, and Social Change

In 1951, when sociologist G.D. Weibe asked, “Why can’t you sell brotherhood and rational thinking like you can sell soap?”, the fields of social and nonprofit marketing were born. Social marketing seeks to benefit either society as a whole or a segment of the population (e.g., a particular vulnerable population) via influencing behavior. Nonprofit Marketing primarily involves promoting socially beneficial services and goods (e.g., health care services, educational opportunities, arts performances, museum shows). Additionally, nonprofits can and do employ social marketing to raise funds and engage volunteers. this course will enable students to gain valuable practical skills that are relevant in a broad range of fields including environmental, healthcare, nonprofit management, marketing, and public health. Students will examine the functions of social and nonprofit marketing, as well as, the ways that they both dovetail with and differ from for-profit marketing. And working in teams, students will develop social marketing programs.

3 Credit(s)