MBAMKT 693 Entering International Markets

This on-line course combines MBA students from the University of Massachusetts Boston and European universities. It combines a marketing curriculum with multi cultural group work. Teams with members from other universities will work on a group project creating a marketing plan for a business wishing to enter either the US or European market.

Prerequisite(s): MBAMKT 670 and MBAMGT 650

3 Credit(s)