MKT 301 - Principles of Marketing

3 Credit(s) | Lecture |
Course can be counted for credit once

Description:
Develops students’ understanding of marketing principles underlying the selection and assessment of markets, and the development and delivery of products and services.

Enrollment Requirements:
Prerequisites:

BC 290 or ACM 299 with a grade of B- or better or appropriate score on the writing assessment and
a minimum of 60 credits

Pre- or corequisite: MATH 134 or MATH 135 or MATH 140 or MATH 141 or MATH 145 or MATH 146

College of Management students only

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