Dec 11, 2024  
2020-2021 Undergraduate Catalog 
    
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2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

COMM 372 - Social Media and Strategic Communication

3 Credit(s) | Lecture | Graded or pass/fail
Course can be counted for credit once

Description:
Social Media and Strategic Communication is a course dedicated to exploring the new emerging technologies and mediums influencing business, marketing, public relations, and advertising practices and research. This course acquaints you with practical knowledge and analytical skills necessary to create, evaluate, and execute social media campaigns. This course also provides lectures, iconic and current case studies using social media, team and individual assignments, and engaged activities that will help you in developing a strong social media skill set to take a future job and/or internship interviews in your respective field of study.

Enrollment Requirements:
Prerequisite: COMM 270 

041478:1