Dec 28, 2024  
2020-2021 Graduate Catalog 
    
  Catalog Home
  Notices & Updates
  About the University
  Accreditation
  Trustees & Administrative Leadership
  Academic Calendar
  Student Rights & Responsibilities
  Academic & Administrative Policies
  Colleges, Schools, & Departments
  Graduate Programs
  Course Descriptions
  Admissions
  Costs, Financial Aid, & Assistantships
  Research Facilities & Services
  Contact Information
  Maps & Directions
HELP
2020-2021 Graduate Catalog [ARCHIVED CATALOG]

MBAMKT 670 - Marketing Management

3 Credit(s) |  |
Description:
This course focuses on the strategic decisions necessary to match organizational resources with market opportunities. Students learn to analyze market opportunities, to develop marketing plans and marketing mix strategies, and to manage implementation and control of the marketing plan.

Enrollment Requirements:
MBA AF 610 and Graduate degree student in Management

022698:1