Apr 29, 2026  
2022-2023 Undergraduate Catalog 
    
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

COMM 270 - Introduction to Strategic Communication


3 Credit(s) | Lecture | Graded (includes P/F option)
Not repeatable for credit

Description:
This course presents an introduction to strategic communication. It focuses on the strategic communication industry (including advertising and public relations), ethics and regulation of the strategic communication industry, and the role of new media technologies in strategic communication.

037766:1