Apr 29, 2026  
2022-2023 Undergraduate Catalog 
    
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2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

COMM 320 - Social Influence and Compliance Gaining

3 Credit(s) | Lecture | Graded (includes P/F option)
Not repeatable for credit

Description:
This course will examine research and theory on persuasion, compliance gaining, and social influence. Topics include message characteristics, credibility, compliance-gaining strategies, advertising, marketing, public health campaigns, decision-making, and motivational appeals. The course will also explore the applicability of research and theory to everyday practice.

Enrollment Requirements:
Prerequisite: COMM 100  

038177:1