Business Administration (MBA) - Digital Marketing Specialization

Required Course (3 Credits)

• MBAMKT 682 - Digital Marketing Strategy and Practice 3 Credit(s)

Electives (6 Credits)

Complete two from below.

• MBAMKT 671 - Marketing Research 3 Credit(s)
• MBAMKT 676 - Marketing Analytics for Big Data 3 Credit(s)
• MBAMKT 677 - Database & Internet Marketing 3 Credit(s)
• MBAMKT 691 - Social Media Marketing 3 Credit(s)
• MBAMGT 698 - Practicum 1-3 Credit(s)
• MBAMGT 690 - Master’s Thesis Option Research Colloquium 3 Credit(s)