COMM 370 - Advertising/PR Campaign Planning

3 Credit(s) | Lecture | Graded (includes P/F option)
Not repeatable for credit

Description:
In this course, students will explore processes for developing a comprehensive integrated marketing communication (IMC) campaign, including research, planning, creative, media, and evaluation aspects. Students will construct and execute research plans and learn about the way the advertising/PR industry operates. Students will compile findings and recommendations into a final written plan and oral presentation that comprehensively outlines the integrated marketing campaign developed during the course.

Enrollment Requirements:
Prerequisite: COMM 270

040508:1