Feb 10, 2025

2017-2018 Undergraduate Catalog

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2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing Concentration

Department of Marketing

Program Declaration

Completion of a College of Management Concentration Declaration form.

Concentration Requirements

Completion of 15 credits from five courses including one required course and four electives.

Course Requirements

Required Course (3 Credits)

MKT 310 Data Analysis for Marketing Management 3 Credit(s)

Electives (12 Credits)

Take four electives from the list below.

MGT 469 Entrepreneurship Practicum to help launch your own startup 3 Credit(s)
MGT 470 Entrepreneurship and Innovation in Organizations 3 Credit(s)
MKT 402 Sales Management 3 Credit(s)
MKT 403 Integrated Marketing Communication 3 Credit(s)
MKT 404 Retailing in the Internet Age 3 Credit(s)
MKT 405 Web Page Marketing 3 Credit(s)
MKT 407 Services Marketing 3 Credit(s)
MKT 408 Consumer Behavior 3 Credit(s)
MKT 409 Customer Relationship Management 3 Credit(s)
MKT 430 International Marketing 3 Credit(s)
MKT 441 Social Media & E-Services 3 Credit(s)
MKT 465 Entrepreneurship Sales & Marketing 3 Credit(s)
MKT 478 Special Topics in Marketing 3 Credit(s)
MKT 480 Marketing Internship 3 Credit(s)